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Adding a burn pixel to my remarketing

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# 1
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Hi, I need to add a burn pixel to my remarketing campaign but I don't have a clue how to do this? Everything I read tells me I need to add one but not how to. Can I get the code from Adwords or is something a web developer would normally know?

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Re: Adding a burn pixel to my remarketing

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# 2
Top Contributor

Hi KarenDee and welcome to the forum.

 

Do you actually mean a "burn pixel"?  The term is used to describe a method of removing people from remarketing lists.  If you want to do this, under Adwords the best way is probably to use a Custom combination list to exclude certain visitors from your lists, such as those that have already converted.  

 

Remarketing Strategies

 

Is this what you're after?


Jon

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