I need to target international companies representatives who are supposed to come to B2B business event in one country, as the business provides a service for during the event. So, targeting should be specific, 1) the relevant representatives of the company 2) the companies that are going to attend to the event.
Have tried search network, but it says low search volume, with display I can create customized Custom Affinity group and for example, can I show that the display ad would be shown to people who have visited special websites, for example websites of the providers of other services for certain b2b event? What are the thoughts and suggestions ?
Target audience varies, I mean, the thing that is common about them is that they are businesses from different countries that plan to attend B2B event , more precise, to the fair. And our company provides services for such companies such as making up stands and so on.
How's the site doing organically? Have you tried Dynamic Search Campaigns to see which terms are performing?
End of the day, audiences on search network translate to keywords they search. Have you tried using keyword planner to identify relevant keywords?