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AdWords CTR - How do you make sure users not only see your ad but click on it?

Community Manager
# 1
Community Manager

AdWords CTR 

Hi All,

 

As you have seen from Zee's post, this month's theme is "Get your AdWords basics right" and we've already posted some information on CTR. 

 

Let's understand further with the help of an example. Say, 'home insurance'. 

Who will see an ad on 'home insurance'?

People searching for 'home insurance' will see this ad.

Great. What next?

If this was your business, you'd want this person to not just see your ad but click on it too.

So, what will entice this person to click on your ad and not any of the other ads above or below your ad? 

 

We'd like to now hear from you about the different startegies you follow to increase your CTR or in other words "How do you make sure internet users click on your ad?

 

Thanks,

Mini

1 Expert replyverified_user

Re: AdWords CTR - How do you make sure users not only see your ad but click on it?

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

we should add a call to action on the adcopy. so that users would want to click the ad.

Re: AdWords CTR - How do you make sure users not only see your ad but click on it?

Community Manager
# 3
Community Manager

Hi mmoralde, 

 

Welcome to this Community and thanks for sharing your tip. 

 

Can you also provide examples of some common calls to action that generally work? 

 

Thanks,

Mini

Re: AdWords CTR - How do you make sure users not only see your ad but click on it?

Community Manager
# 4
Community Manager

Hi All, 

 

Some calls to action that seem to work are: 

 

Buy now and avail free shipping

 

Visit our website to learn more

 

Contact us for more details

 

Get a free quote today

 

Do you know of anything else that worked for you? Share here.

 

Thanks,

Mini

Re: AdWords CTR - How do you make sure users not only see your ad but click on it?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hi Mini,

 

Here are some of my suggestions below:

 

Download Our Free Guide Now!

Join Now For Free Membership!

Call Now For Free Consultation!

Sign Up Now & Get 50% Off

Book Now & Get Free Tickets

 

thanks,

 

Morris

 

Re: AdWords CTR - How do you make sure users not only see your ad but click on it?

Top Contributor
# 6
Top Contributor

Sitelinks!  Show additional messages that link to specific landing pages on your website.

 

https://www.en.adwords-community.com/t5/User-Articles/AdWords-Sitelinks/ba-p/50510



Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
Did you find any helpful responses or answers to your query? If yes, please mark it as the 'Best Answer.'

Re: AdWords CTR - How do you make sure users not only see your ad but click on it?

[ Edited ]
Community Manager
# 7
Community Manager

Thanks Kim. Yes, sitelinks is an awesome way to increase your CTRs. 

 

Listen to what a Google AdWords specialist says about Sitelinks.

 

 

 

Sitelinks

Re: AdWords CTR - How do you make sure users not only see your ad but click on it?

Participant ✭ ✭ ✭
# 8
Participant ✭ ✭ ✭
If you have it, you can entice visitors by telling:
Watch instruction movie
See pictures
Use demo free online

Re: AdWords CTR - How do you make sure users not only see your ad but click on it?

Explorer ✭ ✭ ☆
# 9
Explorer ✭ ✭ ☆
Having promotional offers and incentives is a great way of producing click through.

10% Off Holiday Sale
Hurry! This is a Limited Time Offer
This Offer Will End Without Notice
25% Off, Use Code: Offer123

This has proven to be successful for many of the adwords accounts I've worked on. But of course, it's also a good idea to test different ad variations.

Re: AdWords CTR - How do you make sure users not only see your ad but click on it?

Participant ✭ ✭ ✭
# 10
Participant ✭ ✭ ✭

One of the most effective ways of having people click your ad that I have found is to make sure their locality is in the ad text. At least when geographical proximity is a preference of and benefits the buyer. I have done many tests on this.

People often prefer to buy from people not too far away from themselves (even when buying online) and if the user is located in Chicago, it can increase CTR a lot to insert that city name in your ad. Especially when you sell a service or product that more or less demands or greatly benefits of local closeness (such as a dentist, a store, a lawyer, a car dealer) to the buyer.

People are really eager to get an expected result when clicking the ad and one of the most common problems amongst advertisers, I believe, is that their geo target is too broad. They target Birmingham also, although they only or mostly sell to customers in London. And users are aware of that.