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AdWords CSV Importing for Specific Ad status pause

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I need to import a csv via AdWords Editor to pause a specific ad of an ad group. There is the column 'Ad name' in this link below:

 

https://support.google.com/adwords/editor/answer/57747?hl=pt-BR&ref_topic=2986631

 

But what should be the value there?

 

Thanks

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Marked as Best Answer.
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Accepted by Theresa_Zook (Rising Star)
September 2015

Re: AdWords CSV Importing for Specific Ad status pause

Google Employee
# 2
Google Employee
What kind of ad? "Ad name" is meaningful for image and display ads. Text ads are identified by headline, description 1, description 2 and optionally display and destination URL (there's an option under Settings whereby you can choose what to do with ads that differ only in URLs).

The easiest way to discover the correct format for a particular ad type is to copy an ad of this type in Editor, and paste it into Excel or similar. Editor always formats the output in such a way that it can parse it back on import.

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Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Rising Star)
September 2015

Re: AdWords CSV Importing for Specific Ad status pause

Google Employee
# 2
Google Employee
What kind of ad? "Ad name" is meaningful for image and display ads. Text ads are identified by headline, description 1, description 2 and optionally display and destination URL (there's an option under Settings whereby you can choose what to do with ads that differ only in URLs).

The easiest way to discover the correct format for a particular ad type is to copy an ad of this type in Editor, and paste it into Excel or similar. Editor always formats the output in such a way that it can parse it back on import.