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AdWords Audience Targeting of Search Campaigns: "Target & Bid"

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hey there,

just a straightforward question that I couldn't answer by reading through the help files.

 

I am planning to use audience "target & bid" targeting to narrow the reach of my SEARCH campaign. I was wondering what happens if I add multiple audiences with the "target & bid" setting.

 

Does this mean a user has to be in all audiences? Or is it sufficient if he is in one audience?

 

Thanks a lot for your input.

Regards,

Jochen

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Marked as Best Answer.
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Accepted by topic author Jochen S
March 2017

AdWords Audience Targeting of Search Campaigns: "Target & Bid"

Top Contributor
# 2
Top Contributor

Hi @Jochen S,

 

It is sufficient if the user is in one audience.

 

Best,

Lakatos

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Marked as Best Answer.
Solution
Accepted by topic author Jochen S
March 2017

AdWords Audience Targeting of Search Campaigns: "Target & Bid"

Top Contributor
# 2
Top Contributor

Hi @Jochen S,

 

It is sufficient if the user is in one audience.

 

Best,

Lakatos

AdWords Audience Targeting of Search Campaigns: "Target & Bid"

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆

Thanks a lot for the speedy and straightforward clarification @Lakatos