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AdWords Attribution in DFA

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

 

We are in the process of migrating our display ads to be served out of DFA and would like to be able to attribute activity between search and display.

 

We are running 100% text ads in AdWords so I'm wondering what is the best solution to add tracking to SEM.

 

Would click commands be a viable solution?  So say our typical AdWords keyword destination URL is:

 

http://www.bestbuy.com/smartphones/Verizon/Samsung?utm_medium=cpc&utm_source=Adwords&utm_campaign=Sa...

 

Would we then append a click command redirect such as:

 

http://ad-emea.doubleclick.net/clk;XXXXXXXXX;XXXXXXXX;r?http://www.bestbuy.com/smartphones/Verizon/S...

 

1) Are my utm parameters transferable?  Do I need to change the 2nd "?" to "&"?

2) Can I use the same redirect for all of my keyword URLs?  We have over 750k unique keyword URLs

 

Thanks in advance!

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by JulianaS (Google Employee)
September 2015

Re: AdWords Attribution in DFA

Google Employee
# 3
Google Employee

Hey Vincent, 

 

I did some investigating on the questions at hand regarding tracking for text ads via DFA. Here is what I found:

 

 

If you are going to traffic text ads you'll want to assign click trackers to placements. What you'll do is just paste the tags into your AdWords ads as the destination URL which means the keywords URLs will not apply to the ads served on GDN (only applied to search ads). For reporting, the data should be separated into search and display automatically. You can learn more here about serving DFA ads on the Google Display Network here

 

I'm not quire sure what you mean by utm parameters being transferable, but it does look like utm parameters are supported. I hope this helps answer your questions. If not, let me know. I'd also recommend reaching out to your AdWords or DoubleClick representative for some additional insight. You can contact DFA here about questions on the platform as well. 

 

Juliana S. 

View solution in original post

Re: AdWords Attribution in DFA

Zee Community Manager
Community Manager
# 2
Zee Community Manager
Community Manager
Hi Vincent,

Let me find someone to help you with your question.

Thanks!
Zee
G+
Marked as Best Answer.
Solution
Accepted by JulianaS (Google Employee)
September 2015

Re: AdWords Attribution in DFA

Google Employee
# 3
Google Employee

Hey Vincent, 

 

I did some investigating on the questions at hand regarding tracking for text ads via DFA. Here is what I found:

 

 

If you are going to traffic text ads you'll want to assign click trackers to placements. What you'll do is just paste the tags into your AdWords ads as the destination URL which means the keywords URLs will not apply to the ads served on GDN (only applied to search ads). For reporting, the data should be separated into search and display automatically. You can learn more here about serving DFA ads on the Google Display Network here

 

I'm not quire sure what you mean by utm parameters being transferable, but it does look like utm parameters are supported. I hope this helps answer your questions. If not, let me know. I'd also recommend reaching out to your AdWords or DoubleClick representative for some additional insight. You can contact DFA here about questions on the platform as well. 

 

Juliana S. 

Re: AdWords Attribution in DFA

[ Edited ]
Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Thank you Juliana!

Could you tell me how to create click trackers where I can paste the tags in my AdWords destination URLs?

https://support.google.com/dfa/partner/answer/188812?hl=en

 

I would like to create a click tracker such as the above, where I can append the redirect to my destination URLs.

 

e.g. http://ad-region.doubleclick.net/clk;[ad ID];[placement ID];[verifier]?[click-through URL]