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Ad extension showing on Booking.com ad

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi guys,

 

Can anyone tell me what the part of the ad below circled in red is?

 

hotels in rome   Google Search.png

The part which begins "Airports:".

 

I'm pretty sure it's not part of the description text as, including the part which has been pulled into the headline, the part which begins "Book your hotel..." and this would take the total well over 70 characters.

 

I've never noticed this before on any other ads.

 

Thanks

 

David

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Accepted by topic author David G
September 2015

Re: Ad extension showing on Booking.com ad

Badged Google Partner
# 3
Badged Google Partner
David,

It's a BETA Version for certain top level accounts called "Callout extensions"

There is a similar discussion here that answered this very same question about the same domain.
https://www.en.adwords-community.com/t5/Basics-for-New-Advertisers/New-Ad-extension/td-p/363654

View solution in original post

Re: Ad extension showing on Booking.com ad

Badged Google Partner
# 2
Badged Google Partner
David,

Sometimes the larger Adwords spenders do have access to "BETA" options that Google is testing.

But I wonder if it is part of a Address Extension of some sort? Or something with the New Google My Business Upgraded Locations extensions that pull in the Places Pages?

Some other may have seen it prior and have more information and hopefully will respond
Marked as Best Answer.
Solution
Accepted by topic author David G
September 2015

Re: Ad extension showing on Booking.com ad

Badged Google Partner
# 3
Badged Google Partner
David,

It's a BETA Version for certain top level accounts called "Callout extensions"

There is a similar discussion here that answered this very same question about the same domain.
https://www.en.adwords-community.com/t5/Basics-for-New-Advertisers/New-Ad-extension/td-p/363654