Ad URL Advanced Options
I recently inherited a Adwords account after building a new website for a client but there is one thing that is puzzling me.
Every final url ends with a ? then in the 'Ad URL options' there is a key of nkwid = a random value.
I understand that this is a key-value pair that is appended to the url for tracking phone calls, but when setting up a new advert where does the new random value come from?
Any answers much appreciated.