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Ad URL Advanced Options

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there,

I recently inherited a Adwords account after building a new website for a client but there is one thing that is puzzling me.

 

Every final url ends with a ? then in the 'Ad URL options' there is a key of nkwid = a random value.

I understand that this is a key-value pair that is appended to the url for tracking phone calls, but when setting up a new advert where does the new random value come from?

 

Any answers much appreciated.

Rick

Ad URL Advanced Options

Follower ✭ ☆ ☆
# 2
Follower ✭ ☆ ☆

I manage my clients through Marin and it generates the random value when the new keywords and ads are created. If you are using a third party platform, it's likely the same situation.