AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2.7K members online now
2.7K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Ad URL Advanced Options

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there,

I recently inherited a Adwords account after building a new website for a client but there is one thing that is puzzling me.

 

Every final url ends with a ? then in the 'Ad URL options' there is a key of nkwid = a random value.

I understand that this is a key-value pair that is appended to the url for tracking phone calls, but when setting up a new advert where does the new random value come from?

 

Any answers much appreciated.

Rick

Ad URL Advanced Options

Follower ✭ ☆ ☆
# 2
Follower ✭ ☆ ☆

I manage my clients through Marin and it generates the random value when the new keywords and ads are created. If you are using a third party platform, it's likely the same situation.