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Ad Targeting By Name

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi AdWords Community,

 

I am wondering if it is possible to target a person by their name?  Whether this is Search or Display.  In theory I am wondering if you could choose a name (lets say Justin) and target only people named Justin with an ad featuring their name.

 

For example..."Justing want to try the best coffee in town?"

 

Any insights whether this is a current or possible feature in the future would be great!

 

Joey

1 Expert replyverified_user

Ad Targeting By Name

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

No, you cannot target by name. This is how you can target specific customers though: https://support.google.com/adwords/answer/6379332?hl=en

 

Ad Targeting By Name

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you Dean!

 

Ad Targeting By Name

Top Contributor
# 4
Top Contributor

I would say, being aware of Google's tough stand on privacy, that this would not pass through... Smiley Surprised

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Ad Targeting By Name

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆

hi Joey,

 

It would be amazing if that were possible on a marketing stand point. getiing personalized ads but at the same time really weird. I dont think i would want to hand over so much power to google.

 

regards,

 

Zaby