Ad Sizes/Types For Maximum Exposure For Remarketing Campaign?
I setup a remarketing campaign and am interested in getting the maximum exposure (e.g. for my ad to show whenever it is eligible).
I have the following questions:
1. Are responsive ads all you really need? For example, do they effectively cover every ad size that is available?
2. Should I create banner ads in ALL the ad sizes?
3. If I do create banner ads, I read an article that stated not all sites support animated GIFs. If that's the case is it better to create static or animated GIF banners?
Your insight is appreciated.