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Ad Sizes/Types For Maximum Exposure For Remarketing Campaign?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I setup a remarketing campaign and am interested in getting the maximum exposure (e.g. for my ad to show whenever it is eligible).

 

I have the following questions:

 

1. Are responsive ads all you really need? For example, do they effectively cover every ad size that is available?

 

2. Should I create banner ads in ALL the ad sizes?

 

3. If I do create banner ads, I read an article that stated not all sites support animated GIFs. If that's the case is it better to create static or animated GIF banners?

 

Your insight is appreciated.

Ad Sizes/Types For Maximum Exposure For Remarketing Campaign?

[ Edited ]
Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Hi Paul,

 

Some of your queries are answered in the following references . Please have a look there.

 

https://support.google.com/adwordspolicy/answer/176108?hl=en

 

 

Thank You.

 

Ad Sizes/Types For Maximum Exposure For Remarketing Campaign?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Done. Thanks a lot.