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Ad Formats on Google Maps

Top Contributor
# 1
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In the screenshot below there are 2 different ad formats. The 2nd ad is just a red dot when you hover over it to see which pointer on the map it corresponds with. The top ad is yellow on the map and also has a little promotional card that comes along with it. What I want to know is why there is a difference and what settings do you need to have to get the yellow format instead of the red?

 

 

 

auto insurance toronto   Google Maps.png

 


Joy Hawkins, Google My Business Top Contributor
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Re: Ad Formats on Google Maps

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# 2
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Does it become yellow when you zoom in closer?

Re: Ad Formats on Google Maps

Top Contributor
# 3
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@JoyHawkins;

Not sure what you mean by the "2nd ad", but all 3 types (info cards below the  search, box  yellow dot and text form ad) are standard Maps ads.

 

https://support.google.com/adwords/answer/3246303?hl=en+

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Ad Formats on Google Maps

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# 4
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@Chris H when I zoom in on one that isn't yellow I do get a little card appearing but the pin is still red and not yellow.

 

@MosheTLV that help center article doesn't list a red format. See screenshot below. Also it references Classic Maps which went away last year so they should probably update that.

 

Here is what I get when I zoom in on one that is not yellow. I'm wondering if these are coming from AdWords Express?

 

Auto Insurance Toronto.png


Joy Hawkins, Google My Business Top Contributor
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Re: Ad Formats on Google Maps

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# 5
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Any ideas?

Joy Hawkins, Google My Business Top Contributor
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Re: Ad Formats on Google Maps

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# 6
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@JoyHawkins;

Then, my guess would be that this is another ad format, similar to other formats,  that Google tests occasionally.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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