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Ad Customizers

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# 1
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I would like to know if it is possible to use Ads customizers in such a way that the current date or day is automatically displayed in the Ad.

For example: Deals on 18.07.16:

Or Deals on this Monday:

3 Expert replyverified_user

Re: Ad Customizers

Top Contributor
# 2
Top Contributor



There is a possibility that AdWords script could be used for this. I am not sure but pinging our TC who loves working on AdWords scripts @Jon_Gritton. He might shed some light on this.




Re: Ad Customizers

Rising Star
# 3
Rising Star
Hey Davis,

I think this is exactly what you're looking for (fingers crossed):

Google has some additional ready, cut & paste (with some minor changes) solutions for you here:

- Josh
Joshua, Rising Star
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Accepted by topic author Dāvis S
July 2016

Re: Ad Customizers

Top Contributor
# 4
Top Contributor

Hi @Dāvis S


While I'm still working on my wake up coffee, I'm going to make a suggestion here, and it may be the long route.  A dynamic setup would be ideal (maybe through scripts as suggested above), I just can't figure it out right this second.


One option that may work, I have not tested this with dates, would be to set up a data feed where you you have 'start dates' and 'end date's for each row (which is in essence one day) and then have an additional column DTI (date to insert, for instance) for the same exact date as your start/end date columns in the date format you prefer.  I would even try to use this as a text field so you can format it easily as you wish. Then reference the DTI field in your ad copy.  


The logic here is that the only eligible insert on any given day would only be that exact date.


So, in addition to all the additional data that you will need in your feed, you could add something like this.


Note:  The date/time functionaltiy has given me some issues in the past.  If using very precise and exact dates, row 2, doesn't work, try using time rounded to the nearest 15 min.




This might be a lot of work to set up and there could definitely be a better way - just wanted to add this to the discussion.


You'll definitely want to review the information available on how to set up customizers and feeds to ensure all of your attributes (standard and custom) are included and formatted properly.


Please let us know how it goes for you.



Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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