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Ad Customizers - default ad necessary?

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# 1
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The way we want to communicate delivery propositions varies per day (for example on Saturday we want to emphasize the fact we also deliver on Sunday). We've been testing with ad customizers  to do this, which works quite well with the scheduling and all. The problem, though, is that there always has to be a default ad, which also is equal to others in terms of ad rotation (source). This ad would therefore always show either a wrong proposition, or no proposition at all.


Is there any way to circumvent this - thus pushing Adwords to only use ads with customizers in them - or are any plans known to make it so that Adwords by default prioritizes to show the customizer ad?


Kind regards,



1 Expert replyverified_user

Re: Ad Customizers - default ad necessary?

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# 2
Top Contributor

Hi Roy,


Welcome to AdWords Community.


As far as I know, there's no way to prioritize the ad with customizer. However, it would have been nice if there was one.




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