About Target CPA
Let's say my campaign is eligible for conversion optimizer and Google recommending me Target CPA $150. After running the campaign on Target CPA What will happen if some day we didn't receive any conversion, Will Google charge me for every single click or until we will not receive conversion Google will not charge me?
Re: About Target CPA[ Edited ]
May 2016 - last edited May 2016
It only matters that your campaigns has 15 conversion in last 30 days, but also, Your past Conversion should have been generated at the Same Rate (Conversions should tracked on daily basis without any single day gap.). Then you can apply Target CPA. If you have opt Target CPA then you will also charged by CPC method.
Please read the below article for more info:- https://www.en.advertisercommunity.com/t5/Articles/Determine-Bid-Strategy-Based-on-Your-Conversion/b...