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About Target CPA

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hello Everyone,

 

Let's say my campaign is eligible for conversion optimizer and Google recommending me Target CPA $150. After running the campaign on Target CPA What will happen if some day we didn't receive any conversion, Will Google charge me for every single click or until we will not receive conversion Google will not charge me?

 

Thanks

Pankaj

Re: About Target CPA

[ Edited ]
Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi Pankaj,

It only matters that your campaigns has 15 conversion in last 30 days, but also, Your past Conversion should have been generated at the Same Rate (Conversions should tracked on daily basis without any single day gap.). Then you can apply Target CPA. If you have opt Target CPA then you will also charged by CPC method.

Please read the below article for more info:- https://www.en.advertisercommunity.com/t5/Articles/Determine-Bid-Strategy-Based-on-Your-Conversion/b...

Thanks,
Anand

Marked as Best Answer.
Solution
Accepted by topic author Pankaj S
May 2016

Re: About Target CPA

Badged Google Partner
# 3
Badged Google Partner
You are charged by the click...AdWords attempts, based on your past conversion history, to bid on the placements most likely to convert at or below the targeted CPA.

Re: About Target CPA

[ Edited ]
Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆

@Anand Kumar If I am not wrong it should be 15 Conversions in 30 Days.

Re: About Target CPA

Badged Google Partner
# 5
Badged Google Partner

Re: About Target CPA

Participant ✭ ☆ ☆
# 6
Participant ✭ ☆ ☆
Hi Pankaj,

Yes it is.

Thanks,
Anand