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A rather amateur question on keywords.

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# 1
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Advanced apologies but my brother and I have a small roofing company and a friend has set up the campaign for me. I'm a bit concerned though as there are barely any keywords and one is, for example, +roof+repair.

 

Could someone explain what the + symbol is for as I've not come across it and wasn't sure if it's a good or a bad thing.

 

Again sorry for what is probably a very basic question for most of you.

 

Richard

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Accepted by topic author Richard v
September 2015

Re: A rather amateur question on keywords.

[ Edited ]
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# 2
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Hi Richard,
the + before a keyword is called "broad match modifier" and it means that this keyword has to be in the search query. You should leave space between keywords, so you keyword should be
+roof +repair
an no +roof+repair

You can read more about here: https://support.google.com/adwords/answer/2497702

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Richard v
September 2015

Re: A rather amateur question on keywords.

[ Edited ]
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# 2
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Hi Richard,
the + before a keyword is called "broad match modifier" and it means that this keyword has to be in the search query. You should leave space between keywords, so you keyword should be
+roof +repair
an no +roof+repair

You can read more about here: https://support.google.com/adwords/answer/2497702

Re: A rather amateur question on keywords.

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# 3
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Thank you Igor and thanks for being so quick.

Re: A rather amateur question on keywords.

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# 4
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You're welcome! Smiley Happy