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95% drop in traffic from Product Listings

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Happened on April 5th. I have yet to discover any event that could have triggered this. The campaign is still running. I haven't made any changes to the campaign since early March. GWT doesn't indicate anything unusual. In GA it indicates far fewer search results were matched compared to the previous week. My product listings DID have problems; about half were "expiring" and some were rejected. I went back and found all the problems and missing data, added it, and I have seemingly resolved that issue but clicks have not improved- that was two days ago. Shouldn't my clicks have recovered by now? Any suggestions of where else I can look?

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Accepted by topic author Alexis I
September 2015

Re: 95% drop in traffic from Product Listings

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thanks for responding guys. I did find the root of the problem when I re-looked at my stuff. I had two campaigns. One I did manually in Excel and then I made another one I could do programmatically through my store. The day the manual expired is the day everything stopped. Don't know why, but I uploaded a new manual feed and traffic is going back to normal.

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Re: 95% drop in traffic from Product Listings

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

I think you should call an Adwords specialist and have them look into it for you. Good luck!

 

Adwrods contact.png

PPCSophie

Re: 95% drop in traffic from Product Listings

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Alexis, are you managing your PLA campaigns by doing search query management and tiered bidding?  You can put generic search queries or ones that don't convert for example into a "catchall" campaign for say a max bid of 0.05 cents.  Then bid more agressively on the search queries giving you better conversions.

 

It sounds like you have not segmented the bad search queries from the good ones.

 

Peter

Marked as Best Answer.
Solution
Accepted by topic author Alexis I
September 2015

Re: 95% drop in traffic from Product Listings

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thanks for responding guys. I did find the root of the problem when I re-looked at my stuff. I had two campaigns. One I did manually in Excel and then I made another one I could do programmatically through my store. The day the manual expired is the day everything stopped. Don't know why, but I uploaded a new manual feed and traffic is going back to normal.

Re: 95% drop in traffic from Product Listings

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Awesome!