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9000 imps, 120 clicks in a month on an adword that says "rarely shown"

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

What is going on?

as this one word is using up most of my budget even though CPC is set low (10p)

1 Expert replyverified_user

Re: 9000 imps, 120 clicks in a month on an adword that says "rare

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi Ian,

 

I have 2 questions for you, to sort this out -

1. Which Network are you Using? Search Or Display? Or Is It Search & Display? You Can Check That In Settings tab.

2. What type of keywords do you have on your account?

 

If we know this, we can move to help further on this issue.

Re: 9000 imps, 120 clicks in a month on an adword that says "rare

Top Contributor
# 3
Top Contributor

Hi Ian, the "rarely shown" message usually has a reason attached to it, for example "Rarely shown due to low quality score".  Although it may seem odd to call 9000 impressions "rarely shown" it may be that your Keyword is rarely shown in comparison to how often it could be shown; Google gets a lot of traffic Smiley Happy

 

Reading between the lines of your post, I'm going to guess you have a fairly low Quality Score for this Keyword and that it's a simple Broad Match type, or a more restrictive match type that's still a common term.

 

What do you see when you hover over the little "speech bubble" in the Status column next to the Keyword?

 

What is the average position of this Keyword?

 

Jon

 

 

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: 9000 imps, 120 clicks in a month on an adword that says "rare

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆
Ian,

Make sure you don't have spammers on your ads... websites with external links and ads on their landing page competing against your keywords.... it is against regulations and you can report them...



Check out.

https://support.google.com/adwordspolicy/answer/19​0442?hl=en&ref_topic=1310864



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