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target users using specific sites?ex. spotify, itunes, +GDN questions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I want to reach users who use specific sites, itunes, spotify , apple music...

 

I only have the option 'music lovers' as the closest one, but that is too broad

Is there any option or trick for this?
If you tick a placement on the mentioned sites, which are in the GDN .. spotify , itunes (apple.com) etc.
How do they actually look like and how does this even work?
Am I in a bigger gain when putting them on the specific GDN sites, or use the traditional options such as yt in-stream and in-display plus search..


1 Expert replyverified_user

Re: target users using specific sites?ex. spotify, itunes, +GDN questi

Rising Star
# 2
Rising Star

Hi there,

 

You can use the Display Planner to pick specific placements and target them in a separate ad group/campaign. Further, you can create custom affinity audience to target users visiting sites like spotify , itunes. More about custom affinity audiences here. You can also refer this thread for detailed screenshots and instructions.

 

Feel free to write back!

Sumanth Sridhar

Re: target users using specific sites?ex. spotify, itunes, +GDN questi

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
the link says that is available for specific advertisers as movies idklol

are you talking about GDN placement ?

Re: target users using specific sites?ex. spotify, itunes, +GDN questi

Rising Star
# 4
Rising Star
I'm referring to 'Custom Affinity Audience' in the article. It is available for all accounts.
Sumanth Sridhar