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shared budgets - How Does it Works ?

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Re: shared budgets - How Does it Works ?

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Hi Vikas,

Welcome to adwords community!
shared budgets to allocate budget across multiple campaigns. A shared budget is ideal if you don't have a lot of time to spend setting up and monitoring individual campaign budgets, but would still like to get the most clicks possible for your ads within a set budget.

For an example:
Say you've set aside $200 per day, split evenly between two campaigns. On a given day, one campaign could get less impressions and clicks than usual, resulting in only $50 spent. With a shared budget, AdWords could take that leftover $50 and reallocate it to the second campaign to maximize your campaign results overall.

Please check: https://support.google.com/adwords/answer/2517512?hl=en