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"Not all targets are taken into account (i.e. remarketing list)"

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi guys,

once I set up the remarketing lists in my video campaign, I get a message in a yellow box: "Not all targets are taken into account (i.e. remarketing list)". What does this mean?

Most importantly, I cannot see any impression...

Thanks.

Screen Shot 2015-03-17 at 13.58.52.png

1 Expert replyverified_user

Re: "Not all targets are taken into account (i.e. remarketing lis

Top Contributor
# 2
Top Contributor

Hi Stefano,

 

As far as I'm aware, all that message means is that your Remarketing lists are not included in the views estimate shown.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: "Not all targets are taken into account (i.e. remarketing lis

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks Jon, so why aren't they included?
In total they account for more that 3,000 users.
Is there any documentation to troubleshoot this?

Stefano

Stefano

Re: "Not all targets are taken into account (i.e. remarketing lis

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭
Hi

Basically they cant estimate how many of your remarketing list users will come on those selected channels.

your 2nd problem about impression :
You may want to change approach of your targeting with following
1) target only remarketing audiance, as they are your own cookie list and you not necessarily want to target them only on 2 placements.
2) increase number of channels in target.
3) if generally audience on those channels are relevant you can also target them without remarketing list.