keywords for video
Just a quick question My question is how keywords work for ads that are shown on youtube. I mean is there a connection if I choose youtube search ads and keywords? So if I dont use keywords is there a chance for my ad to show in youtube search? Many thanks!!! )
Hi @Krustiu B
The keywords will be used to target your ad in search and on the display network.
If you don;t use keywords, your ad can still appear in Youtube search, but you'll have to be using another targeting method like a remarketing list or an audience/interest list.