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Youtube annotations in AdWords for video: Yes or No?

Top Contributor Alumni
# 1
Top Contributor Alumni

Hello all,

 

I'm trying to find out if it's allowed to use a Youtube video with annotations for in-stream ads. Adding them would be a good way of making the pre-roll more informative, however, not sure if it would be alright.I've found an article related to annotations and advertising, however, it looks a little bit slipperly for me.  Am I missing something? Thanks in advance for your help!

1 Expert replyverified_user
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Accepted by Hannah (Google Employee)
September 2015

Re: Youtube annotations in AdWords for video: Yes or No?

[ Edited ]
Google Employee
# 2
Google Employee

Hi mildaster, 

 

There is nothing to prevent you from having an annotation on the YouTube video that you use for an in-stream ad. You will just need to make sure that the annotation itself complies with our policies. For example, it should be family safe content (like the video), and shouldn't contain any trademarks that you aren't authorised to use. 

 

You can find more information about our policies on video ads here

 

Let us know if you have any other questions about this, 

Hannah

Re: Youtube annotations in AdWords for video: Yes or No?

Top Contributor Alumni
# 3
Top Contributor Alumni
Thank you so much, Hannah. That's great news Smiley Happy

Re: Youtube annotations in AdWords for video: Yes or No?

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆

Re: Youtube annotations in AdWords for video: Yes or No?

Top Contributor Alumni
# 5
Top Contributor Alumni
Thank you Miroslav Smiley Happy (nice to meet you here, by the way!)

Re: Youtube annotations in AdWords for video: Yes or No?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Hello!

I am running a preroll campaign right now, the video has annotations on it but on youtube analytics i am not seeing any clickable impressions for the annotations. Why this is happening?

Re: Youtube annotations in AdWords for video: Yes or No?

Collaborator ✭ ✭ ✭
# 7
Collaborator ✭ ✭ ✭

Maybe annotations do not show on the video when it runs as a TrueView In-Stream Ad....