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Youtube Masthead Remarketing List

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there, am planning to run a masthead campaign on youtube.

 

Am thinking of ways to remarket (via TrueView) to users who have seen/ interacted/ clicked on the masthead.

 

Keen to hear your experience. Thanks!

1 Expert replyverified_user

Youtube Masthead Remarketing List

Top Contributor
# 2
Top Contributor

@Christopher L,

 

Both Masthead and Trueview are suitable for branding. If have booked a masthead it means, you will get a long cookie pool in your remarkating list. You can better use this for Performance re-marketing campaigns for Search and display network instead of reaching the same audience for brand awareness.

 

If you want to reach the same audience with new products or new offers then it could be get reach those audience through trueview.

 

 

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
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Youtube Masthead Remarketing List

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks - but given masthead frequency is set at 1, I would like to reach those users with TrueView to raise their awareness/ interest on the product. Any idea how the technical implementation of that will work?

Youtube Masthead Remarketing List

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆

Talk to the same sales rep that had helped you book the masthead, they will help you set up the remarketing list you desired (if what you requested is available).