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Youtube: Difference between CTA-Overlay and Text-Overlay

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

lets say I created the following video campaign in Google AdWords:

 

- TrueView In-Stream Campaign
- TrueView Video Discovery Campaign

 

In both videos I would like to have both overlays:

 

- CTA Overlay

- Text Overlay

 

I have the following questions:

 

1. Where is the difference between CTA-Overlays and Text-Overlays?
2. How can I create a CTA-Overlay?
3. How can I create a Text-Overlay?

4. Are the Overlays shown in my own Videos only or in other videos, too?

1 Expert replyverified_user

Re: Youtube: Difference between CTA-Overlay and Text-Overlay

Rising Star
# 2
Rising Star
Hey Christine,

#1 - If i understand you correctly you're asking the difference between CTA-Overlays and Annotations?
CTA Overlays allow you to attach an external link to your website/landing page where as Annotations only allow you to link to other pages/videos on YouTube.

#2 https://support.google.com/youtube/answer/150471?hl=en (click on the section "Call-to-action (CTA) overlays")

#3 https://support.google.com/youtube/answer/92710

#4 CTA Overlays can be shown only on your own videos (as far as I understand)

Hope this helps!
- Josh
Joshua, Rising Star
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Youtube: Difference between CTA-Overlay and Text-Overlay

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

I think with "text overlays" she means something like this:

http://32zepd3yxob410yy67g9jw2j.wpengine.netdna-cdn.com/wp-content/uploads/2011/12/Image_2.png