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YouTube video ads

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# 1
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Hi All,

 

 

 

I just want to know that which Ad platform is good in youtube :

TrueView In-stream or trueView Ad Discovery.

I run my videos on both and got following results:

Traffic source
Watch time (minutes)
 
Average view duration
Average percentage viewed
 
536 (95%)
489 (90%)
1:05
77%
 
28 (5.0%)
55 (10%)
0:30
36%

 Now, CPM in both of them were approximately same. I am not geeting now that which paltform should I use ??

 

1 Expert replyverified_user

YouTube video ads

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi @Parminder K,

 

They are both really great platforms to promote yourself with. The ideal one is more of a personal choice. Please review the information below and the links for each to more details and then decide which one works best for your needs. 

 

TrueView in-stream ads run on videos served on YouTube or on a collection of sites and apps in the Google Display Network (GDN). These ads may also run on YouTube videos that are embedded on other sites or apps. They can also appear on Android and iOS YouTube apps, m.youtube.com (on iPad and Android), and on connected TVs.

 

Viewers can choose to skip the video ad after 5 seconds. If they choose not to skip the video ad, the YouTube video view count will be incremented when the viewer watches 30 seconds of the video ad (or the duration if it's shorter than 30 seconds) or engages with your video, whichever comes first. Video interactions include clicks to visit your website, call-to-action overlays (CTAs), cards, and companion banners. If view counts on YouTube are a concern, it's a good idea to make videos at least 12 seconds long. YouTube analytics doesn’t track views less than 10 seconds.

 

 

TrueView video discovery ads can run across YouTube and Google Display Network. On YouTube they can run on the search results and watch pages for both desktop and m.youtube.com, as well as the homepages for desktop and YouTube mobile apps. The ad unit consists of an image thumbnail and up to three lines of text. Clicking the ad will deliver a user to the YouTube watch or channel page to view the video rather than playing the video within the ad unit itself. It's recommended to use CTA overlays on the videos to drive the users to the advertiser site.

 

Kind Regards,

 

James

 

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