YouTube Search Ads problem ?
I used to run youtube search ads all the time before they stopped and i used to get pretty good amount of views.
But since they have been paused and now returned.
I am not seeing that many of views or impressions as compared to before. What's the problem?
i am getting views but like 90% less compared to before they were paused.
Anyone can shed some light for this matter.
Any suggestion or help will be appreciated.
Re: YouTube Search Ads problem ?
Same thing happened to me.
Obviously some changes made while youtube search ads where down for a month, the question that isn't answered is what changes?
From what I see, the search ads no longer need to be relevant to the search (unlike in google.com) - also seems like more big brands are coming up for more keywords, most likely because big brands just put in demographics or no targeting and just mass targeting everyone. And these big brands have higher cost per click budgets, and essentially unlimited funds, therefore I think the cost per bid has went up significantly for all keywords.
I'll attach a screenshot of a search I just did from "back workout" and an acne ad comes up (searched in brand new incognito window):
Haven't really found a solution yet...
You can test increasing your cost per click bid, but then your cost per conversion will rise as well.
Good luck and maybe someone else will report something useful, but I'm not sure if Google Adwords team even knows of this problem, or thinks it is a problem...