With a masthead, the advertiser can reserve[ Edited ]
Re: With a masthead, the advertiser can reserve
Hi @great s,
You can learn more about reserved media placements here.
As an advertiser or ad agency, you can buy placements on a reservation basis--instead of through the AdWords auction--when you want to pay based on the number of impressions (also known as cost-per-thousand impressions) or per day (cost-per-day). Reservation campaigns also let you buy impressions at a fixed rate.
Advertising on a reservation basis is best for promoting brand awareness, for instance, if you're trying to enter a new market, offering a new product or service, or re-branding a product or service.
Benefits of advertising on a reservation basis
More control: You can buy impressions at a fixed rate.
High visibility: You can run ads on the YouTube homepage.
Brand awareness: You can reach a wide audience. For example, if your client is changing its image or slogan, or targeting a different audience, you can launch a campaign to more people than you might reach via an auction-based campaign.
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