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What does the Clicks metrics refer to for YouTube discovery ads?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Since thumbnail views = Impressions, and the click through URL is the video link where the Views occur, then what does the Clicks metric mean? Thanks!

Re: What does the Clicks metrics refer to for YouTube discovery ads?

[ Edited ]
Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi Tale,

 

Clicks show you the number of times people clicked or engaged with your video even if the user didn't "view" the full video ad. 

 

Actions that can count as clicks: 

Watches 30 seconds of the video, or watches the video to completion if it is less than 30 seconds
Clicks the channel title/avatar
Clicks the video title
Clicks the card's teaser
Clicks Share
Clicks the companion banner or video wall
Clicks the call-to-action overlay
Clicks to visit the advertiser's site
Clicks Install in Mobile App promo

 

Here is more information on clicks metrics:

https://support.google.com/analytics/answer/4588936?hl=en&ref_topic=4588493

 

Hope this helps!

-Julia