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View rate doesn't make sense with Views and CPV

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# 1
Visitor ✭ ✭ ✭

The views shown for my video campaign are 24K on 1.3MM impressions, which would be a view rate of 1.8%.  But the view to 100% shown in the account is 37% (that would equate to 481K views on 1.3MM impressions).  The video is only :15 long, so shouldn't the view to 100% line up with the actual views reported?

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View rate doesn't make sense with Views and CPV

Top Contributor
# 2
Top Contributor

Hi @Erin H,

 

Quartile reporting (100%) shows how often a video is played to its completion. Even though your video is short, 63% of viewers seem to have chosen to leave before completion.

 

Best,

Lakatos