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Videos on youtube

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# 1
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I'm working with adwords display campaigns and I'm familiar with banners on youtube. Now need to start advertising videos also. How is youtube video advertising different from youtube banner advertising in terms of payments and CPC? I'm not interested in my videos showing up on top of youtube search results, but rather playing before the videos. Can my adwords be linked with a youtube account?

 

Side question: Is it worth getting adwords certificate? Are there any other benefits of passing the exam besides the actual certificate?

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Accepted by topic author Magnet M
September 2015

Re: Videos on youtube

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# 2
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Hello,

 

You can use AdWords for Video Campaign to reach YouTube and other Google Display Network placements which accept video as a format to reach your audiences.

 

While creating AdWords for Video campaign, you will have an option to link your YouTube account with your AdWords account. More details around creating this type of campaign are here: https://support.google.com/adwords/answer/2375425

 


Magnet M wrote:

 

Side question: Is it worth getting adwords certificate? Are there any other benefits of passing the exam besides the actual certificate?


You could showcase your certificate and help your agency become Google Partner.You could also take a print out of your personalized certificate. This facility has been recently added. More details here: https://support.google.com/partners/answer/3154326?hl=en

Pankaj