Video display network going beyond targeting options
I have a video campaign, in which I have an ad group which uses only 1 targeting option (except the default demographics), namely a specific video on YouTube. Ad format is InStream.
So I certainly was surprised when that ad group got lots of impressions, but none for the targeted video! However, there was a a whole range of other placements in the report, automatics ones, that I had not targeted!
Without being able to find a reason for that, my best guess was that it had something to do with the campiagn configuration, which was set to "YouTube-videos" AND "Video-partners". So I opted out from "Video-partners".
And the next day: impressions for ad group went down.
That strange I thought and turned on "Video-partners" again.
And impressions went up again! Not for my targeted video however.
Can someone explain why this is happening, and/or confirm that this actually is how the system works: that when you opt in for "Video-partners" your targeting gets broader and beyond your ad group targeting.
Re: Video display network going beyond targeting options
While I cannot provide you with Google level insights here, I have also explored this a bit myself.
Other than this snippet, I'm unable to find too much information. So, it appears that yes, the reach is extended - but the how is a mystery to me, especially if you're only targeting a specific video.
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