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Video cpc

[ Edited ]
Participant ✭ ✭ ✭
# 1
Participant ✭ ✭ ✭

Hi

 

I know that clicks on banners, card and overlays in video ads as of recently are counted as views and charged for.

 

But how can it be that my CPC is reported to be 98 sek (that´s about 14 USD!) and when I segment for "clicktype" I don´t get a figure at all?

Please check attached image: http://postimg.org/image/puqym6m0v/ 

 

 

2 Expert replyverified_user

Re: Video cpc

Rising Star
# 2
Rising Star

Hello @David_Precisera
I had same problem being surprised checking my CPC in Google Analytics.

Iif I will do simple calculation $0.12*133 I will get  $15.96 but still it's not $15.37 as it was reported like my avg. cpc. 

Cheers, Alexey
UAWC Agency

Re: Video cpc

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Strange!

And I would expect them to report the click as a "view" and thus the cost as CPV rather than CPC.
But there is additional questions to this, for example, will a view that also has a click accrue a cost for BOTH click and view?

I think we need a specialist to get answers to this. Anyone?

Re: Video cpc

Community Manager
# 4
Community Manager
Hi David,

I'm not sure what the question is here, but happy to help if you can elaborate and be a bit clearer. Is your question about the cost of the campaign, or the ability to segment by click type, or something else?

Thanks,
Cassie

Re: Video cpc

Participant ✭ ✭ ✭
# 5
Participant ✭ ✭ ✭
Hi

There are a few questions, but the main ones are:
a) how is my CPC calculated in a CPV-campaign?
b) what do I actually pay for (clicks, views, both) under what circumstances? For example, if someone sees 31 sec of my InStream ad, AND clicks a card, will I have to pay for both the view and the click?
c) where (if) can I see what users clicked?
d) where (if) can I see what I payed for (click OR view)?

Thanks
David
Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
December 2015

Re: Video cpc

Community Manager
# 6
Community Manager

Hi David,

 

A) Your Max CPV is also the maximum you are willing to pay for any interaction with an in-stream video, like a view, click to your website, or click on a call-to-action overlay. You can read more here.

B) You will pay for whichever interaction happens first. See Help Center link above.

C) By adding the "clicks" column and segmenting by click type, you can see whether clicks were to the website, from a card, from a CTA overlay, etc. These "clicks" are also counted as views in the View column.

D) Avg. CPV, since the actions I mentioned above are also counted as views

 

Cassie

Re: Video cpc

Participant ✭ ✭ ✭
# 7
Participant ✭ ✭ ✭
Great reply Cassie!

Just a short follow up on this one:
so I guess the Ave CPC column I see in the UI doesn´t really mean anything? (as I only pay and bid CPV anyway)

Re: Video cpc

Community Manager
# 8
Community Manager
Exactly. The avg. CPC you see is just the system dividing your total cost by your number of clicks. But you are only charged that Avg. CPV for any interaction.