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Video Played to 25% means x% of Impressions or x% of Views?

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# 1
Visitor ✭ ✭ ✭

An Impression becomes a View if user is watching to 30s. I'm getting 1% at "Video Played to 100%" (yes is an unusually long video) so is that 1% of my Impressions (yay) or 1% of my Views (bad) ?

1 Expert replyverified_user

Re: Video Played to 25% means x% of Impressions or x% of Views?

Top Contributor
# 2
Top Contributor
Hi Gordon,

From the tooltip in the UI -

"Video played to" measures what percentage of viewers watched to that point in the video.
Example: If video played to 25% is 30%, it means that 30% of impressions watched at least one-fourth (25%) of your video."

Views can also be triggered by clicks as well as viewing the video to the 30 second mark.

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: Video Played to 25% means x% of Impressions or x% of Views?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you,

So if says it got 30% at "video played to 25%" then that is how many
IMPRESSIONS made it past the 25% mark - and NOT how many VIEWS.

That's the big question for me and let me know if that's wrong.

Re: Video Played to 25% means x% of Impressions or x% of Views?

Top Contributor
# 4
Top Contributor
Hi Gordon,

Click the little question mark in the column header above the quarterlie breakout - you can see it for yourself. Smiley Happy

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: Video Played to 25% means x% of Impressions or x% of Views?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
I don't see a [?] there... is the first column where I don't see any [?]
tips.

Maybe is a different perspective I'm using or something. Can you please
just restate what you're reading for me in that tool tip thingie?

(You might have already.)
Marked as Best Answer.
Solution
Accepted by topic author Gordon M
August 2016

Re: Video Played to 25% means x% of Impressions or x% of Views?

Top Contributor
# 6
Top Contributor

 

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Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: Video Played to 25% means x% of Impressions or x% of Views?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Thanks very much.

Re: Video Played to 25% means x% of Impressions or x% of Views?

Visitor ✭ ✭ ✭
# 8
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This is exactly the functionality I am looking for but twice I have created a topic and twice google deleted it.