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Unknown targeting

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I opened my targeting to include "unknown" yesterday. And i noticed a spike in frequency from 2 to 8. Is it because the "unknown" category is regarded as a non-unique user since they don't have cookies to track with in the first place?

1 Expert replyverified_user

Re: Unknown targeting

Top Contributor
# 2
Top Contributor
Hello,

Can you clarify where did you add this unknown category?

Pankaj

Re: Unknown targeting

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
i added it on the gender targeting, so it's female plus unknown...

Re: Unknown targeting

Top Contributor
# 4
Top Contributor
Unknown category basically refers to the users who have not shared their demographic details which Google cannot track using browser behaviour or other specifics. Hence if you think that unknown users are not the ones who are more relevant to you, you could simply pause them Or could exclude them as well.

Re: Unknown targeting

Collaborator ✭ ☆ ☆
# 5
Collaborator ✭ ☆ ☆

@Bev m

 

A couple of things to add here. Frequency reports can be a bit off if you're including data from current day, and even sometimes from the previous day. This is because the data from "unique cookies" can take some time to populate correctly.

 

If that's not the case, and you are concerned about the frequency being to high you can set a max cap on frequency by day, week, or even month.

More on that here: https://support.google.com/adwords/answer/117579?hl=en