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Testing Versions of In-Stream Ads

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# 1
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Is there a reason to have more than one ad per video in strictly an in-stream campaign?

 

The only factors that I can test are Display URL, Destination URL, and Ad Title.

 

I only have one relevant Destination URL that I want to drive traffic too, so that leaves Display URL, and Ad Title.

 

Google does not give a whole lot of options for Display URL, since it has to be the same domain as the Destination URL. 

As for Ad Title, I do not believe that has any affect on the ad- unless i am mistaken here.

 

So, that leaves me with the question, if I only have one video in an in-stream campaign, is there a reason to have more than one ad?

 

Thanks!

 

Re: Testing Versions of In-Stream Ads

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# 2
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Also, when looking for an answer on these forums, I come across chatter that there are a few variations of In-Stream ads. (Companion banners, external landing page, YouTube landing page i.e. channel or watch video page).
Can anyone shed some light on this? When creating a new video ad it does not seem like I have these options. Unless it is more subtle than I think.

Thanks again!

Re: Testing Versions of In-Stream Ads

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# 3
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Bump. Sorry mods.

Anyone have some helpful insight on this?