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Strange User Behaviour from YouTube Ads

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# 1
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I have a display network campaign set to do image adverts on YouTube, based on keywords.

 

And the whole user activity on them seems weird:

 

I'm looking at just the users that triggered goals.

 

First, they come from videos where I get one or two impressions. Almost a 100% CTR.

 

These videos seem to be either some sort of cheap 20 second bit of fluff that have only ever had a few views, or an ad themselves. To me, more like something designed to go on a website to make it look nicer.

 

And 10% of the visitors trigger a goal. Far higher than norm for this product. It's very expensive.

 

None of this seems normal?

 

The ads do get shown on plenty of legit looking videos, with natural CTRs and conversion rates.

 

Anyone have a clue why these small time videos have visitors almost always clicking on the ads (mone anyhow) and then the user frequently clicks a button that triggers a goal?

 

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author Tony McCreath
April 2016

Re: Strange User Behaviour from YouTube Ads

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# 2
Top Contributor
Hi Tony,

Yeah, sounds weird. You are advised to escalate the issue.

Requesting a Click Investigation
http://www.google.com/ads/adtrafficquality/advertisers/click-investigation-request.html

Hope it will help.

Best,
Lakatos

Re: Strange User Behaviour from YouTube Ads

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# 3
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Thanks very much. Have contacted them, once I worked out how to get to an actual form!

Strange User Behaviour from YouTube Ads

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# 4
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Trigger a goal