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Show your ads to people who have made an in-app purchase

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

This article shows how to display ads only for people that made in app purchases - 

https://plus.google.com/+GoogleAds/posts/Wj6AjvvsW8d

 

I could not find this checkbox on video campaigns. Is it somewhere else? Is it supported on video ads?

 

Thanks,

Lital

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Accepted by topic author Lital
June 2016

Re: Show your ads to people who have made an in-app purchase

[ Edited ]
Community Manager
# 2
Community Manager

Hi Lital,

 

You'll need to make sure you've created a Display Only campaign for apps in order to see this setting.

 

After that, you can go to your Display Network tab > +Targeting > Interests & Remarketing > Installed App Categories.

 

You should see the option at the bottom: 

 

Screen Shot 2016-06-15 at 1.36.52 PM.png

Let me know if you have additional questions or are unable to find this!
Cassie

 

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Lital
June 2016

Re: Show your ads to people who have made an in-app purchase

[ Edited ]
Community Manager
# 2
Community Manager

Hi Lital,

 

You'll need to make sure you've created a Display Only campaign for apps in order to see this setting.

 

After that, you can go to your Display Network tab > +Targeting > Interests & Remarketing > Installed App Categories.

 

You should see the option at the bottom: 

 

Screen Shot 2016-06-15 at 1.36.52 PM.png

Let me know if you have additional questions or are unable to find this!
Cassie

 

 

Re: Show your ads to people who have made an in-app purchase

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Cassie,

Thanks for your answer.

So targeting people that purchased an app or made an in app purchase will work only on app engagement campaigns ?
For an app install campaign I could not see this option.
Is this option available for iOS only applications?

Thanks,
Lital

Re: Show your ads to people who have made an in-app purchase

Community Manager
# 4
Community Manager
Let me check with our product team for answers to your follow-up questions, and I'll get back to you!

Re: Show your ads to people who have made an in-app purchase

Community Manager
# 5
Community Manager

Hi Lital,

 

I just heard back from our product experts, and here are the answers to your questions:

 

1. This option is available in App Install campaigns as well, and in fact, our product expert recommends only using this setting on App Install campaigns. Otherwise, this setting could severely limit the reach of your App Engagement campaigns.

 

2. Yes, this will work for campaigns advertising iOS apps as well. 

 

Cassie

Re: Show your ads to people who have made an in-app purchase

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Hi Cassie,

Thanks for following up on this issue.
I don't see this option in the adwords UI. I am using Display campaigns, could that be that this option is not available in these display campaigns?
Let me know if I should open a support request.

Thanks,
Lital

Re: Show your ads to people who have made an in-app purchase

Community Manager
# 7
Community Manager
Hi Lital,

This option is available in App Install or App Engagement Display Only campaigns, as in my screenshot above. You'll need to go to your Display Network tab > +Targeting > Interests & Remarketing > Installed App Categories. If you've set up your Display campaigns for a different campaign objective at the beginning of the set-up process, you will not see this feature.

Can you confirm your campaign type and try following those steps again?
Cassie

Re: Show your ads to people who have made an in-app purchase

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
I found it!
This new UI is great!

Thanks a lot Cassie :-)