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Boost and manage your AdWords for Video (YouTube ads) performance
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Sales Conversion Rate

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I would like to know how many sales I can get from the views of people watching my video ads. What would be the conversion rate? (Click per view > Go to website > Make a transaction) I am using my video to drive views to my website / ecommerce store.

Sales Conversion Rate

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Conversion Rate is the number of conversions divided by the number of clicks, but there is another column called Conversions that just shows the total number. - https://support.google.com/adwords/answer/6365?hl=en&ref_topic=24937

 

You need to do a test that lasts 30 days to gather enough data for a conversion rate goal. Check out this article on conversion rates: http://www.wordstream.com/blog/ws/2014/03/17/what-is-a-good-conversion-rate