Number of keywords for video campaign
Hi I am getting mix information from colleagues and from Google on the number of keywords needed for a video campaign to be effective if just using the search network. Google says 30 colleagues says as many as necessary or at least 1000. I tried 30 with high budget and bid with little results. So I must ask how many and why does it matter?
Re: Number of keywords for video campaign
Hello @Val T;
Generally speaking, keywords on the display network work collectively to define a theme which is matched to relevant content. I recommend no more than 15-20 keywords, usually even a smaller number would do the job.
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