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Number of keywords for video campaign

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# 1
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Hi I am getting mix information from colleagues and from Google on the number of keywords needed for a video campaign to be effective if just using the search network. Google says 30 colleagues says as many as necessary or at least 1000. I tried 30 with high budget and bid with little results. So I must ask how many and why does it matter?

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Accepted by topic author Val T
September 2015

Re: Number of keywords for video campaign

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# 2
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Hello @Val T;

Generally speaking, keywords on the display network work collectively  to define a theme which is matched to relevant content. I recommend no more than 15-20 keywords, usually even a smaller number  would do the job.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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