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Measuring effect of video campaign

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# 1
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I would start branding campaign on YouTube. My problem is how to evaluate efficiency of webpage that has only one target - to inform about product and brand and say customer where he can buy products (in store).


I got recommendations for brand lift and brand awarness from Google support. I have no experience with both types  as well as how to say client give the big budget for brand lift, but sorry I do not know what to expect.


I've some KPI for campaigns as bounce rate, registration to newsletter, but I am not sure if someone who invest thousands to campaign will be excited with great bounce rate and some increase of subscribers.


Thanks for sharing experiences


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Accepted by topic author Tomas M

Measuring effect of video campaign

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# 2
Top Contributor

Hi @Tomas M,


"I would start branding campaign on YouTube"


YouTube is a really good choice for branding. Please kindly be advised that the primary KPI of branding campaigns is the number of impressions. Everything else comes second.