Measuring effect of video campaign
I would start branding campaign on YouTube. My problem is how to evaluate efficiency of webpage that has only one target - to inform about product and brand and say customer where he can buy products (in store).
I got recommendations for brand lift and brand awarness from Google support. I have no experience with both types as well as how to say client give the big budget for brand lift, but sorry I do not know what to expect.
I've some KPI for campaigns as bounce rate, registration to newsletter, but I am not sure if someone who invest thousands to campaign will be excited with great bounce rate and some increase of subscribers.
Thanks for sharing experiences