AdWords
2.1K members online now
2.1K members online now
Boost and manage your AdWords for Video (YouTube ads) performance
Guide Me
star_border
Reply

In Google adwords: Why does higher bid equate to fewer ad views?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

When creating a new Adwords video ad, if I give a higher big number for CPV, the estimated views for my ad that I get are lower than when I put a lower bid.

 

Shouldn't it be the opposite?  Higher bid => higher views of the ad?

 

 

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
May

In Google adwords: Why does higher bid equate to fewer ad views?

Rising Star
# 2
Rising Star

Every campaign has a budget. Higher bids means less views for your budget.

 

$100 budget = 100 views at $1 each OR 200 views at 50c each