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How to target a specific youtube video with google display ad?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hello guys,

 

As we have many customers shared their product review video on the youtube,So we want to target these video.

 

We searched all video related to our product

https://www.youtube.com/watch?v=42yC_WF6Rfo

........

I created a display ad campaign,and added the video url  into placement with the format :www.youtube.com/video/42yC_WF6Rfo

 

But after several days,we didn't get any impression,event the video published channel have many subscribers.

 

Can anyone give me some guide how to target the youtube video?

 

Thanks!

1 Expert replyverified_user

Re: How to target a specific youtube video with google display ad?

Rising Star
# 2
Rising Star
Hi there,

Display ads that appear alongside the video require 300x250 format. Do you have one in the ad group? Also, have you used any other targeting methods in the same ad group?

Sumanth
Sumanth Sridhar

Re: How to target a specific youtube video with google display ad?

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# 3
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I would increase the bid and see what happens. Also why not target your competitors product or other videos / channels which are within your niche. These audiences are very targeted and is a great way to target them.

I would also run an in-stream campaign. Create a 15 second ad, show the features & benefits and drive traffic with a strong call-to-action on the video.

Hope this helps and good luck.

Re: How to target a specific youtube video with google display ad?

[ Edited ]
Follower ✭ ☆ ☆
# 4
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Hi Uzair,

Thanks for your repley!

How to target youtube channels?I had never tried it.

Re: How to target a specific youtube video with google display ad?

Follower ✭ ☆ ☆
# 5
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Hi Sumanth,

Thanks for your reply.

I only created text ad,I will try to create 300x250 format ad.

Re: How to target a specific youtube video with google display ad?

[ Edited ]
Follower ✭ ✭ ☆
# 6
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You set up a video campaign in your Adwords account. From their you can do the targeting. If you need further help, contact me via

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Re: How to target a specific youtube video with google display ad?

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# 7
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Ok

Thank you,Uzair.