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How much will I be charged if I run an Ad on YouTube ? / How to run an Ad on YouTube

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# 1
Visitor ✭ ✭ ✭
Dear All, Suppose I make a Video and run it as an Advertisement over various Interests or Categories, how much will I be charged per Impression or Per Engagement ? 
 
1. Where is the Price Chat for this that used to be there earlier ? 
2. I presume that the YouTube entire Ad Interface is tweaked up heavily since last year and I have not been working with any ads since. Is there any Dummies Guide for the same ? 
 
Thanks and Best Wishes
 
 
2 Expert replyverified_user

Re: How much will I be charged if I run an Ad on YouTube ? / How to run an Ad on YouTube

Top Contributor
# 2
Top Contributor
Hi FourandOne

1) There was never a price chart. Here's some details on how it works. https://support.google.com/adwords/answer/2947304?hl=en
2) As for the dummies guide, this should help: https://static.googleusercontent.com/media/www.youtube.com/en//yt/advertise/medias/pdfs/playbook-one...

Re: How much will I be charged if I run an Ad on YouTube ? / How to run an Ad on YouTube

Top Contributor Alumni
# 3
Top Contributor Alumni
The cost per view for video ads can range from one cent per click and up. Your cost will depend on a lot of variables such as where you target your ads geographically and what audience you target them to in terms of age or gender or interest. Or the specific placements you choose to run your ad on may also affect your cost per view. As a general rule of thumb, the more narrowly you target a campaign the more it will cost. At the same time though, if you really know your best audience/customer then tight targeting will also lead you to the best conversion rate possible.