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How do I edit the audience targeting in YouTube ads?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Smiley Happy

 

I have 4 active YouTube ads on Adwords. One of them is underperforming, so I would like to edit the audience targeting (e.g. remove some interests and add keywords instead). But so far I have only found ways to edit CPV and budget.

 

Can anyone help? 

All the best, Mette

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Marked as Best Answer.
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Accepted by topic author Mette F
July

How do I edit the audience targeting in YouTube ads?

Top Contributor
# 2
Top Contributor

Hi @Mette F,

 

I am not quite sure about the type of campaign you are running. Anyway, you may want to try this. Find and select the campaign (ad group) on the left hand navigation panel, hit the Video targeting tab in the heading, and select the Interests sub-tab. Now you can manage the interests selected. Clicking the Keywords sub-tab and hitting the red +Keywords link will enable you to add keywords.

 

Now if you select the Settings tab in the heading you'll be able to manage your daily budget. Additionally when you select the Ad Groups tab in the heading, you'll be able to edit the Max CPV values for each ad group.

 

Best,

Lakatos

How do I edit the audience targeting in YouTube ads?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Lakatos! Smiley Happy

Thanks so much! I found it.