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Get search volume of match modified Keywords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all.


I am trying to research the search volumes of match modified terms versus broad match terms but the search tool ignores the markup. Example:


"Wooden boat building" is reduced to Wooden boat building.


In other words am forced to search the volume of the broad match term when what I want to do is search the volume of the phrase match term. I know you can change the keyword's match type after it's added to a ad group, but it is tedious to switch each term into each match type and record which was best. Is that how you need to do it?


I am searching for an efficient way to compare the performance of a given keyword for each of its match types.

1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author OCH Social M
January 2017

Re: Get search volume of match modified Keywords

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hello @OCH_Social_M,

Actually to clarify, using the google keyword planner tool to research keyword volume automatically provides metrics on how often a keyword is searched for its EXACT MATCH variant. There is currently no way to use the planner to determine broad match, phrase match or other keyword match types. In other words, the numbers you are seeing are NOT for broad match, they are for EXACT match.

Let me know if that helps!


Get search volume of match modified Keywords

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks a lot Nick. Makes perfect sense in hindsight as keyword planner can't provide info all the possible ways a given query would be changed by NOT using exact match. For any future readers of this question let me suggest this: in a incognito tab google your keywords and see what google serves as results or variants of your query. Thanks again Nick.

Get search volume of match modified Keywords

Badged Google Partner
# 4
Badged Google Partner

Hello @OCH Social M,

Fortunately, exact match is the foundation match type to phrase match and broad match, so it’s possible to reconstruct both. Here are three ways to do it. When looking at preliminary keyword opportunities and trends, I prefer method #1

Method #1: Estimating Match Type Traffic by AdWords Impressions Traffic Estimate

traffic estimator


Let’s imagine you’re Google. An advertiser comes to you and tells you that they’ll give you $1 million dollars per click on their ad for a given keyword. That advertiser has an unlimited PPC budget. Where would you put the ad if you were in Google’s shoes?

You would always put that ad on the first page of SERPs for their given keyword – and that’s exactly how we’re using the Keyword Planner to extrapolate phrase or broad match traffic. AdWords’ daily estimate of maximum impressions is the closest thing to an organic search on your keyword.

In the example above, “google keyword planner” on phrase match would have an estimate traffic volume of 102.86*365/12 = 3,129 searches a month.

Disclaimer: A search query happens before an ad impression, but it’s possible for a single query to have multiple impressions of the same ad. Your results will also vary depending on which day you run your test, since many AdWords statistics change on a daily basis.

Method #2: Look at the Impressions & Impression Share Report

For those who share the sentiment that Google’s keyword tool was never accurate to begin with, you’re free to test method #1 with an actual AdWords ad of the keyword you’re doing research on. To make this work, you’ll want to make sure your daily budget is set high enough, ad scheduling is turned off, and location targeting is consistent with your keyword research purpose. After a day or month of data collection, depending on how accurate you want your estimates to be, you’ll be able to extrapolate keyword search volume with the following formula:

(Impressions/Search Impression Share) / (1 – Search Lost IS (rank))

Keyword Planner Impressions


Disclaimer: The image above is just for illustrative purposes and was not an actual test on the keyword “google keyword planner.” Also, it’s expected that this estimate will be inflated compared to actual keyword search volume.

Method #3: Keyword Scraping

Last (and maybe least), you can reconstruct phrase match with multiple exact match queries. A simple keyword tool like ubbersuggest or ScrapeBox will give you enough keyword variations to dump into the Keyword Planner (or other keyword tool of your choice). Be wary of duplicate keywords as Google will double count!


AdWords Keyword Planner


All that’s left is to get the search volume!


Google Keyword Planner

Disclaimer: The margin of error increases greatly using this method as Google will “round” for each keyword you put in. This method seems to result in a higher “phrase match” estimate, but I would argue that the Keyword Planner doesn’t capture the long tail.



Get search volume of match modified Keywords

Top Contributor
# 5
Top Contributor

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