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DKI for InDisplay video ads

Participant ✭ ✭ ✭
# 1
Participant ✭ ✭ ✭

Hi

 

Can one use Dynamic Keyword Insertion for TrueView InDisplay ads?

1 Expert replyverified_user

Re: DKI for InDisplay video ads

Top Contributor
# 2
Top Contributor

Hi David,

 

How is it going Smiley Happy

 

Pretty interesting question. If I talk from Google Display Network perspective, it actually doesn't work based on the single keywords/ search queries like we have in Search network. Considering that factor, it would be theme based keywords which decide the positioning of your ad across the GDN.

 

That's my understanding here!

 

Pankaj

Re: DKI for InDisplay video ads

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Okay, but for Video campaigns ads can actually be triggered when someone performs a search.