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Can you do language targeting with youtube video ads?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I would like to target videos in a certain language. Also I would like to target users who use youtube/google in a certain language. Can i target them? And how? 

 

Thanks

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Can you do language targeting with youtube video ads?

Top Contributor
# 2
Top Contributor
Hi Michelle
Yes, you can indeed.
Here's a great article on just that: https://support.google.com/adwords/answer/1722078?hl=en

It contains everything you need to know about targeting by language.
Hope that helps.

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Can you do language targeting with youtube video ads?

Top Contributor
# 4
Top Contributor
Adrian, you know that's not how it works. But obviously, because of auto annotations, Google can know the language of the audio track (and suggest auto translate in Chrome as a result).

I think Rakesh puts it best here: https://www.en.adwords-community.com/t5/Basics-for-New-Advertisers/Youtube-targeting/td-p/239395

I'm on mobile so no point typing it out again.

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Can you do language targeting with youtube video ads?

Top Contributor
# 2
Top Contributor
Hi Michelle
Yes, you can indeed.
Here's a great article on just that: https://support.google.com/adwords/answer/1722078?hl=en

It contains everything you need to know about targeting by language.
Hope that helps.

Re: Can you do language targeting with youtube video ads?

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

So google can recognize the language of the audio track of a video to label it as having audio in a certain language , thus allowing on it language specific targeting ?

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Can you do language targeting with youtube video ads?

Top Contributor
# 4
Top Contributor
Adrian, you know that's not how it works. But obviously, because of auto annotations, Google can know the language of the audio track (and suggest auto translate in Chrome as a result).

I think Rakesh puts it best here: https://www.en.adwords-community.com/t5/Basics-for-New-Advertisers/Youtube-targeting/td-p/239395

I'm on mobile so no point typing it out again.

Re: Can you do language targeting with youtube video ads?

Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

I am not aware completely how language targeting works on youtube and I was hoping to be able to target only videos with audio tracks in my language. In the post you linked from Rakesh the OP question "What i meant is can I target the language of the videos?" remained unanswered .....

 

From my tests , choosing only romanian language as targeting did not bring up placements only from videos with romanian audio track.

Re: Can you do language targeting with youtube video ads?

Explorer ✭ ✭ ☆
# 6
Explorer ✭ ✭ ☆
Hi Adrian,

No, you cannot target the language of the video. Language targeting lets you target users based on their language preference (for eg: if you have targeted English language in your campaign, then users who have their language preference as English would see your ad). Coming to your doubt, if you want to target videos that are in Romanian language, then i would suggest selecting specific romanian videos & channels and target them in your campaign to get the desired results.

Hope this gives you more clarity Smiley Happy

Regards
Rohit