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AdWords for video clicks dramatically dropped since June, 10th

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

Ive triplechecked in all of our video campaigns and all of them have experienced a massive drop in clicks since June, 10th... from 0.9% CTR to 0.01% CTR and figures like that.

 

Is this a general issue for all video campaigns?

 

 

1 Expert replyverified_user
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Marked as Best Answer.
Solution
Accepted by topic author Alvaro P
September 2015

Re: AdWords for video clicks dramatically dropped since June, 10th

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Well, seems that this is because youtube prerolls now (since June, 10th) have just a little clickable area at the bottom instead of the whole video. Preroll CTR is lower than leaderboard's now...

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Re: AdWords for video clicks dramatically dropped since June, 10th

Rising Star
# 2
Rising Star
Hi Alvaro P,

Sudden drop in clicks might happen due to multiple factors. Do you recollect changes made on 10th or a day before/after, like adding or removing targeting, increasing/decreasing bids/budget, etc?
Sumanth Sridhar
Marked as Best Answer.
Solution
Accepted by topic author Alvaro P
September 2015

Re: AdWords for video clicks dramatically dropped since June, 10th

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Well, seems that this is because youtube prerolls now (since June, 10th) have just a little clickable area at the bottom instead of the whole video. Preroll CTR is lower than leaderboard's now...

Re: AdWords for video clicks dramatically dropped since June, 10th

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
I manage several Google Analytic Premium accounts and just found a similar issue in our data related to what looks like a BIG drop in Search Partners starting June 10, 2015. I do note that there is NO DROP in click volume within our GA reports, but a significant drop in sessions. I will be submitting a trouble ticket to GA today reflecting these findings.