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AdWords for Video - Companion Banner Stats

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Folks,

 

Are there any stats that can be found for companion banners in AdWords for Video - InStream campaigns?

 

Also, does seeing the video & companion banners mean that 2 impressions will be reported?  Or will this be considered 1 impression?

 

Thanks,

Chris

3 Expert replyverified_user
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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: AdWords for Video - Companion Banner Stats

Google Employee
# 3
Google Employee

Yes I will confirm with a YouTube ads specialist about counting impressions. 

 

I do know that we do not have separate stats for companion ads at this time. I also know that companion ads are counted as separate "clicks". 

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Marked as Best Answer.
Solution
Accepted by Craig B (Google Employee)
September 2015

Re: AdWords for Video - Companion Banner Stats

Google Employee
# 5
Google Employee
Hello Chris,


My name is Craig from Google AdWords and I am happy to help you out in regards to the Companion Banner ad stats! It is currently not possible to see separate reporting for clicks and impressions on companion banners vs. the video. At the moment, clicks on the Companion banner will be reported under "Website Clicks" under Campaigns/Ads/Targets tab in the AdWords for Video interface. When a companion banner ad is served, the ads are served as one unit. Because the ad is treated as one unit once served, we are not double counting the impressions. I hope this makes sense and let me know if you have any additional questions!

Best,

Craig B.

View solution in original post

Re: AdWords for Video - Companion Banner Stats

Top Contributor
# 2
Top Contributor

This is a good question. (Especially the second part)

To my understanding the answer is Yes - these are considered two separate ads, since companion banners will not always be shown. 

 

But let's ask Google to be sure.

@Shanea K  could you please verify  with a YouTube ads specialist?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: AdWords for Video - Companion Banner Stats

Google Employee
# 3
Google Employee

Yes I will confirm with a YouTube ads specialist about counting impressions. 

 

I do know that we do not have separate stats for companion ads at this time. I also know that companion ads are counted as separate "clicks". 

Re: AdWords for Video - Companion Banner Stats

Top Contributor
# 4
Top Contributor

Thanks @Shanea K 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by Craig B (Google Employee)
September 2015

Re: AdWords for Video - Companion Banner Stats

Google Employee
# 5
Google Employee
Hello Chris,


My name is Craig from Google AdWords and I am happy to help you out in regards to the Companion Banner ad stats! It is currently not possible to see separate reporting for clicks and impressions on companion banners vs. the video. At the moment, clicks on the Companion banner will be reported under "Website Clicks" under Campaigns/Ads/Targets tab in the AdWords for Video interface. When a companion banner ad is served, the ads are served as one unit. Because the ad is treated as one unit once served, we are not double counting the impressions. I hope this makes sense and let me know if you have any additional questions!

Best,

Craig B.

Re: AdWords for Video - Companion Banner Stats

Top Contributor
# 6
Top Contributor
Thanks for the clarification  Craig,
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

AdWords for Video - Companion Banner Stats

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

My clients' YT campaigns' companion banner has been clicked 120 times, but there is only 20 sessions from that campaign on Google Analytics. Is it common for You Tube campaigns that so much of the people who clicked never landed on the website? Maybe those have been clicks by mistake, but it just seem so high procent?