AdWords
3.1K members online now
3.1K members online now
Boost and manage your AdWords for Video (YouTube ads) performance
Guide Me
star_border
Reply

360 Degree Video Ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

It looks like back in July 2015, Google announced the introduction of 360 degree video ads on YouTube. http://adwords.blogspot.com/2015/07/see-future-of-video-by-looking-behind.html 

 

Assuming if we had an advertiser who successfully creates a 360 Degree Video and uploads it to their YouTube Channel using these steps https://support.google.com/youtube/answer/6178631 that we can just use the YouTube link to create a TrueView ad in Adwords. However, I was wondering what limitations if any we have on targeting. This could include the following but please expand if you are aware of any other important requirements when running a 360 Degree Video Campaign.

 

- Device Limitations

- Geo Limitations

- Browser Limitations

- 3rd Party Ad Tracking Limitations

 

Thank you, 

 

Oliver

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Krisha (Community Manager)
April 2016

Re: 360 Degree Video Ads

Community Manager
# 2
Community Manager

Hi Oliver,

 

Thanks for posting to the Community! 360 Degree Video Ads are still quite a new feature, so as you guessed, there are still some limitations for where they can serve:

 

  • You can use 360 degree videos on In-Stream and In-Display, and set up the ads from within the AdWords interface
  • The ads do not currently work on embedded players, mobile web, or Safari desktop browser
  • You should add the negative placement target "youtube.com::yt_no_360" at the campaign level to prevent 360 Degree Video Ads from appearing on unsupported devices or players
  • CTA overlays ad cards can appear on 360 Degree Ads
  • 360 Degree Video Ads are available globally and in all supported languages

 

Hope this helps!
Cassie

View solution in original post

Marked as Best Answer.
Solution
Accepted by Krisha (Community Manager)
April 2016

Re: 360 Degree Video Ads

Community Manager
# 2
Community Manager

Hi Oliver,

 

Thanks for posting to the Community! 360 Degree Video Ads are still quite a new feature, so as you guessed, there are still some limitations for where they can serve:

 

  • You can use 360 degree videos on In-Stream and In-Display, and set up the ads from within the AdWords interface
  • The ads do not currently work on embedded players, mobile web, or Safari desktop browser
  • You should add the negative placement target "youtube.com::yt_no_360" at the campaign level to prevent 360 Degree Video Ads from appearing on unsupported devices or players
  • CTA overlays ad cards can appear on 360 Degree Ads
  • 360 Degree Video Ads are available globally and in all supported languages

 

Hope this helps!
Cassie

Re: 360 Degree Video Ads

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you Cassie!