AdWords
2.1K members online now
2.1K members online now
Boost and manage your AdWords for Video (YouTube ads) performance
Guide Me
star_border
Reply

360 Degree Video Ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

It looks like back in July 2015, Google announced the introduction of 360 degree video ads on YouTube. http://adwords.blogspot.com/2015/07/see-future-of-video-by-looking-behind.html 

 

Assuming if we had an advertiser who successfully creates a 360 Degree Video and uploads it to their YouTube Channel using these steps https://support.google.com/youtube/answer/6178631 that we can just use the YouTube link to create a TrueView ad in Adwords. However, I was wondering what limitations if any we have on targeting. This could include the following but please expand if you are aware of any other important requirements when running a 360 Degree Video Campaign.

 

- Device Limitations

- Geo Limitations

- Browser Limitations

- 3rd Party Ad Tracking Limitations

 

Thank you, 

 

Oliver

 

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by Krisha (Community Manager)
April 2016

Re: 360 Degree Video Ads

Community Manager
# 2
Community Manager

Hi Oliver,

 

Thanks for posting to the Community! 360 Degree Video Ads are still quite a new feature, so as you guessed, there are still some limitations for where they can serve:

 

  • You can use 360 degree videos on In-Stream and In-Display, and set up the ads from within the AdWords interface
  • The ads do not currently work on embedded players, mobile web, or Safari desktop browser
  • You should add the negative placement target "youtube.com::yt_no_360" at the campaign level to prevent 360 Degree Video Ads from appearing on unsupported devices or players
  • CTA overlays ad cards can appear on 360 Degree Ads
  • 360 Degree Video Ads are available globally and in all supported languages

 

Hope this helps!
Cassie

Re: 360 Degree Video Ads

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you Cassie!