2.1K members online now
2.1K members online now
Boost and manage your AdWords for Video (YouTube ads) performance
Guide Me

360 Degree Video Ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

It looks like back in July 2015, Google announced the introduction of 360 degree video ads on YouTube. 


Assuming if we had an advertiser who successfully creates a 360 Degree Video and uploads it to their YouTube Channel using these steps that we can just use the YouTube link to create a TrueView ad in Adwords. However, I was wondering what limitations if any we have on targeting. This could include the following but please expand if you are aware of any other important requirements when running a 360 Degree Video Campaign.


- Device Limitations

- Geo Limitations

- Browser Limitations

- 3rd Party Ad Tracking Limitations


Thank you, 




1 Expert replyverified_user
Marked as Best Answer.
Accepted by Krisha (Community Manager)
April 2016

Re: 360 Degree Video Ads

Community Manager
# 2
Community Manager

Hi Oliver,


Thanks for posting to the Community! 360 Degree Video Ads are still quite a new feature, so as you guessed, there are still some limitations for where they can serve:


  • You can use 360 degree videos on In-Stream and In-Display, and set up the ads from within the AdWords interface
  • The ads do not currently work on embedded players, mobile web, or Safari desktop browser
  • You should add the negative placement target "" at the campaign level to prevent 360 Degree Video Ads from appearing on unsupported devices or players
  • CTA overlays ad cards can appear on 360 Degree Ads
  • 360 Degree Video Ads are available globally and in all supported languages


Hope this helps!

Re: 360 Degree Video Ads

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you Cassie!